Purple shampoo keeps blonde, silver, or highlighted hair looking fresh and vibrant. It removes yellow and brassy tones, restoring cool, bright shades.
Choosing the best purple shampoo can be tricky with many options available. These shampoos work by depositing violet pigment to balance unwanted warm hues. Some also offer added benefits like hydration, repair, or UV protection. Popular choices include L’Oreal Paris EverPure, Fanola No Yellow, and Olaplex No.
4P. Each product targets brassiness while caring for hair health. Whether your hair is bleached, gray, or highlighted, purple shampoo helps maintain a clean, cool color. This guide covers top brands to help you find the right shampoo for your hair type and needs. Keep your hair bright and beautiful with the perfect purple shampoo.
L’oreal Paris Everpure Sulfate Free Brass Toning Purple Shampoo And Conditioner Set

The L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set is ideal for individuals with blonde, bleached, silver, or brown highlighted hair who want to maintain vibrant, cool-toned hair without the damage caused by harsh chemicals. If you are seeking a gentle yet effective solution to neutralize brassy tones and protect your hair color, this set is perfect for you.
Pros:
- Contains sulfate-free formula that is gentle on hair and scalp
- Effectively neutralizes brassiness with purple pigments
- Hydrates and nourishes hair to prevent dryness and damage
- Suitable for color-treated hair, preserving vibrancy
- Easy-to-use shampoo and conditioner set for complete care
Cons:
- May require frequent use for optimal brass tone correction
- Price could be higher compared to regular shampoos
- Some users might experience build-up if overused
The L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set is specially formulated to cater to the needs of color-treated hair by eliminating unwanted warm tones. The purple pigments in the shampoo work by counteracting yellow and orange hues, restoring a cooler, more natural shade to blonde, bleached, silver, or highlighted hair. The sulfate-free formula ensures that the hair’s natural oils remain intact, reducing dryness and preventing damage often caused by harsh cleansing agents.
Alongside toning benefits, this set provides deep hydration and nourishment through its conditioning formula. This helps maintain hair softness, shine, and manageability, which is essential for chemically treated hair that tends to become brittle. The compact and convenient size of the bottles makes it easy for regular use, helping users maintain their hair color and health effortlessly at home.
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Fanola No Yellow Purple Shampoo

The Fanola No Yellow Purple Shampoo is ideal for individuals with blondes, bleached, or grey hair who want to maintain a bright, vibrant hair color by effectively removing unwanted brassy and yellow tones. If you are someone seeking a reliable purple shampoo that enhances your hair’s cool tones and keeps your color fresh, this product is designed specifically for you.
Pros:
- Formulated with violet pigment to neutralize yellow and brassy hues
- Suitable for blondes, bleached, and grey hair
- Leaves hair feeling soft and nourished after use
- Generous 11.83 Fl oz size provides long-lasting use
- Easy-to-use shampoo format integrates seamlessly into hair care routine
Cons:
- May cause slight purple staining if left on too long
- Not suitable for non-blonde or darker hair tones
- Some users may find the scent strong
The Fanola No Yellow Purple Shampoo boasts a powerful formulation with its violet pigments that effectively counteract and eliminate brassy, yellow discoloration commonly found in lightened hair. This helps maintain a cooler, more natural hair color that looks fresh and vibrant. Its gentle cleansing properties ensure hair is not stripped of moisture, making it suitable for frequent use without drying out the strands.
Additionally, the shampoo’s carefully crafted formula not only restores tone but also enhances hair texture, leaving it feeling soft, smooth, and manageable. The compact yet ample 11.83 Fl oz bottle size makes it convenient for daily use and travel. Overall, this shampoo is a must-have for anyone looking to prolong the life of their blonde or grey hair color while keeping it healthy and luminous.
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L’oreal Paris Sulfate Free Brass Toning Purple Shampoo

Ideal for individuals with blonde, bleached, silver, or brown highlighted hair, the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo is perfect for those looking to neutralize unwanted brassiness and maintain vibrant, cool-toned hair without harsh chemicals. If you want to keep your hair color fresh and protected while avoiding sulfate damage, this shampoo is a great choice.
Pros:
- Sulfate-free formula that is gentle on hair and scalp
- Effectively tones down brassy and yellow hues in blonde, silver, or highlighted hair
- Enhances the vibrancy of cool-toned hair colors
- Suitable for frequent use without stripping natural oils
- Compact and travel-friendly 6.8 Fl Oz size
Cons:
- May not work as effectively on extremely dark or natural hair colors
- Packaging may vary, which could be confusing for some buyers
- Some users might find the purple tint slightly staining if left on too long
The L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo is designed to gently cleanse while neutralizing unwanted brass tones in lightened or highlighted hair. Its unique purple pigment works by counteracting yellow and orange hues, helping maintain a cool, vibrant look. Being sulfate-free, it preserves the hair’s natural moisture and prevents dryness or irritation, making it ideal for those with sensitive scalps or chemically treated hair.
Additionally, the shampoo’s formulation helps to prolong the life of your hair color by protecting it from fading caused by everyday washing. The product’s size and packaging make it convenient for regular use at home or on the go. Overall, this shampoo offers an effective solution for anyone seeking to refresh and maintain their cool-toned hair color without compromising hair health.
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Redken Blondage Color Depositing Purple Shampoo

The Redken Blondage Color Depositing Purple Shampoo is ideal for individuals with blonde, bleached, or highlighted hair who want to maintain a vibrant and cool-toned look. If you are looking to neutralize brassy tones and enhance the brightness of your hair, this product offers a professional-grade solution tailored for you. Its formulation is designed to protect and revitalize color-treated hair, making it a must-have for anyone striving for salon-quality blonde results at home.
Pros:
- Effectively neutralizes brassiness with its violet color-depositing formula.
- Contains salicylic acid that gently exfoliates the scalp and removes buildup.
- Suitable for blonde, bleached, or highlighted hair, enhancing color vibrancy.
- Manufactured by L’Oreal Professionnel, ensuring professional-quality standards.
- Compact size of 10.1 Fl Oz perfect for regular use and travel.
Cons:
- May cause dryness if used too frequently due to its clarifying properties.
- The violet tint might stain porous or damaged hair temporarily.
- Price point may be higher compared to regular shampoos.
The Redken Blondage Purple Shampoo stands out due to its unique formulation that combines color-depositing violet pigments with the scalp-cleansing benefits of salicylic acid. This dual-action helps maintain a fresh, bright blonde shade while keeping the scalp healthy by reducing buildup and excess oils. The shampoo’s gentle yet effective formula ensures that your hair’s blonde tone stays cool and vibrant, preventing the common issue of unwanted yellow or orange hues.
Additionally, its formulation by L’Oreal Professionnel guarantees a product that meets high standards of hair care. The shampoo is designed to be used regularly without compromising hair integrity, making it perfect for maintaining salon-quality results between visits. Its convenient size and ease of use make it suitable for daily routines, helping users achieve long-lasting blonde brilliance with minimal effort.
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Olaplex No. 4p Blonde Enhancer Purple Toning Shampoo

The Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo is ideal for individuals with blonde, lightened, or grey hair who want to maintain vibrant, bright tones while repairing and hydrating their strands. If you are looking for a product that not only tones brassiness but also strengthens and revitalizes damaged hair, this shampoo is a perfect choice. It is especially suited for those who frequently color their hair or have naturally light or grey tones that require extra care and nourishment.
Pros:
- Effectively neutralizes yellow and brassy tones in blonde, lightened, and grey hair
- Repairs and strengthens damaged hair with Olaplex’s patented bond-building technology
- Hydrates and nourishes hair to prevent dryness and brittleness
- Enhances overall hair brightness and shine
- Suitable for all hair types with a gentle yet effective formula
- Convenient 8.5 fl oz size perfect for regular use
Cons:
- May require multiple washes for intense toning effects
- Price point is higher compared to standard shampoos
- Some users might find the purple tint difficult to rinse out initially
The Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo features a unique purple formula designed specifically to combat unwanted brassiness and yellow tones commonly experienced by those with blonde or grey hair. This shampoo not only tones hair but also incorporates Olaplex’s renowned bond-building technology, which works at a molecular level to repair broken bonds caused by chemical, thermal, and mechanical damage. As a result, users enjoy stronger, healthier hair that feels soft and looks vibrant.
Beyond toning and repairing, this shampoo deeply hydrates the hair, helping to prevent dryness and maintain elasticity. The lightweight yet nourishing formula leaves hair feeling refreshed without weighing it down, making it ideal for regular use. By enhancing brightness and shine, the Olaplex No. 4P shampoo ensures that blonde and grey hair retains its luminous, salon-fresh appearance between treatments, offering both immediate and long-term benefits to hair health and color integrity.
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Matrix So Silver Purple Shampoo

The Matrix So Silver Purple Shampoo is ideal for individuals with blonde, silver, or highlighted hair who want to maintain a cool, vibrant color by eliminating unwanted brassiness. This product is perfect for those seeking a vegan hair care solution that not only tones hair but also brightens and refreshes their look between salon visits.
Pros:
- Effectively eliminates brassiness and yellow tones to restore a cool blonde shade.
- Contains color depositing and brightening technology that enhances hair vibrancy.
- Vegan formula that is gentle on hair and environmentally friendly.
- Convenient 10.1 Fl. Oz. size with easy-to-use packaging.
- Suitable for regular use to maintain hair color between salon treatments.
Cons:
- May cause slight purple staining if left on hair too long.
- Not suitable for those with darker hair shades as it targets light hair tones.
- Some users may find the scent less appealing compared to other shampoos.
The Matrix So Silver Purple Shampoo features a unique color depositing and brightening technology designed to neutralize brassy and yellow tones that often develop in blonde or silver hair. This technology helps maintain a fresh, cool color by gently depositing purple pigments that counteract warmth without damaging the hair. Its formula is enriched to provide a deep cleanse while nourishing the strands, leaving hair feeling soft and looking luminous.
Beyond its toning capabilities, the shampoo’s vegan composition appeals to environmentally conscious consumers who want effective hair care without harsh chemicals or animal-derived ingredients. Its thoughtfully designed size and weight make it easy to handle during use, and the formulation is suitable for regular application, helping users prolong their salon color results while enjoying brighter, more vibrant hair every day.
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Joico Color Balance Purple Shampoo

The Joico Color Balance Purple Shampoo is ideal for those with cool blonde or gray hair who struggle with brassy yellow tones. If you’re someone who loves to maintain the vibrancy and shine of your hair color while also needing UV protection, this shampoo could be a perfect addition to your hair care routine. It’s particularly beneficial for individuals who want to extend the life of their hair color and keep it looking salon-fresh between visits.
Pros:
- Eliminates brassy yellow tones for a cooler hair color.
- Boosts color vibrancy and enhances shine.
- Provides UV protection to prevent color fading.
- Contains rosehip oil and green tea extract for added nourishment.
Cons:
- May not be suitable for those with very dry hair.
- Requires consistent use to maintain results.
The Joico Color Balance Purple Shampoo is formulated to address the common issue of unwanted brassy tones in light-colored hair. It uses a unique color-correcting formula that effectively neutralizes yellow hues, leaving hair with a cooler, more desirable tone. The inclusion of rosehip oil and green tea extract provides additional nourishment, helping to maintain the health of your hair while enhancing its color and shine.
Moreover, the shampoo offers UV protection, which is crucial for preventing color fading caused by sun exposure. This makes it an excellent choice for those who spend a lot of time outdoors and want to preserve their hair’s vibrancy. With a compact size of 10.1 Fl Oz, it’s easy to incorporate into your daily routine without taking up too much space, making it both practical and effective for regular use.
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Clairol Professional Shimmer Lights Purple Shampoo

The Clairol Professional Shimmer Lights Purple Shampoo is an ideal choice for individuals with blonde, silver, gray, or highlighted hair looking to maintain their hair color vibrancy. This product is perfect for those who struggle with brassiness and yellow tones in their hair and want a solution that offers salon-like results at home. If you’re keen on keeping your hair looking fresh and vibrant, this shampoo is specifically designed for you.
Pros:
- Neutralizes brass and yellow tones effectively.
- Suitable for blonde, silver, gray, and highlighted hair.
- Professional-grade formula that delivers salon-like results.
- Generous 16 fl. oz bottle for extended use.
Cons:
- May dry out hair if used too frequently.
- Packaging may vary, which can be confusing for some consumers.
One of the standout features of the Clairol Professional Shimmer Lights Purple Shampoo is its ability to neutralize brassiness. This is particularly beneficial for users who find that their hair color tends to shift to unwanted yellow or orange tones over time. The purple pigments in the shampoo work diligently to counteract these tones, leaving hair looking more vibrant and true to its intended shade.
Additionally, the professional-grade formula ensures that users receive a high-quality product that delivers results comparable to those achieved in a salon setting. This shampoo is not only effective in maintaining color vibrancy but also comes in a generous 16 fl. oz size, making it a cost-effective option for regular maintenance. However, it’s important to note that frequent use may lead to dryness, so incorporating a moisturizing conditioner is recommended to keep hair healthy and hydrated.
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Bold Uniq Purple Shampoo

The Bold Uniq Purple Shampoo is ideal for individuals with blonde, silver, or grey hair seeking to eliminate unwanted yellow tones while nourishing their hair. This product is perfect for those who want a gentle, yet effective shampoo that not only enhances hair color but also conditions damaged strands. If you prefer paraben and sulfate-free formulas that are vegan and safe for regular use, this shampoo will meet your hair care needs.
Pros:
- Effectively removes yellow tones to maintain a vibrant, cool hair color
- Conditions damaged hair to improve softness and manageability
- Free from parabens and sulfates, reducing the risk of irritation
- Vegan formula suitable for ethical consumers
- Compact 8 fl oz size for easy handling and travel
Cons:
- May require frequent use to maintain color tone in very brassy hair
- Not formulated for hair colors other than blonde, silver, or grey
- The multicolor packaging may not appeal to all users
The Bold Uniq Purple Shampoo is formulated with a powerful blend that targets and neutralizes yellow and brassy hues in light hair. This helps users maintain a fresh, salon-quality look without the need for frequent professional treatments. Additionally, the shampoo’s conditioning properties work to repair and soften damaged hair, leaving it feeling healthier and more resilient with each wash.
Designed to be gentle on the scalp and hair, the shampoo’s paraben and sulfate-free formula minimizes dryness and irritation, making it suitable for sensitive skin. Its vegan ingredients ensure that it aligns with ethical beauty standards, providing a responsible choice for conscious consumers. With its convenient size and effective results, this product is a valuable addition to any hair care routine focused on maintaining beautiful, vibrant blonde, silver, or grey hair.
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Marc Anthony Purple Shampoo

The Marc Anthony Purple Shampoo, Repair Blonde Rescueplex Color Care is ideal for individuals with blonde or color-treated hair who want to maintain a vibrant, fresh look by neutralizing unwanted brassy tones. This product is perfect for those seeking to repair damaged hair bonds while preserving their hair color’s integrity and shine. If you are someone who frequently colors your hair or has naturally blonde hair prone to brassiness, this shampoo offers a targeted solution to keep your hair looking healthy and radiant.
Pros:
- Effectively neutralizes brassy tones to maintain a cool blonde hue
- Contains Repair Blonde Rescueplex technology to strengthen hair bonds
- Helps repair and protect damaged, color-treated hair
- Suitable for regular use to preserve hair color and vibrancy
- Comes in a convenient 8oz size for easy handling and usage
Cons:
- May not be suitable for hair types other than blonde or light-colored
- Purple pigment could cause slight staining if left on too long
- Some users may find the scent strong or different from typical shampoos
The Marc Anthony Purple Shampoo is formulated with advanced Repair Blonde Rescueplex technology that works deep within the hair strands to restore and protect weakened bonds. This helps prevent further damage from daily styling and environmental stressors. By incorporating this shampoo into your hair care routine, you can enjoy stronger, healthier hair that maintains its color brilliance for longer periods.
Additionally, the shampoo’s unique purple pigments effectively counteract yellow and brassy hues, keeping blonde hair looking fresh and vibrant between salon visits. The gentle yet effective formula cleanses hair without stripping essential moisture, making it suitable for frequent use. Overall, this product offers an excellent combination of color care and bond repair to enhance the overall health and appearance of blonde hair.
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Frequently Asked Questions
What Hair Types Benefit Most From Purple Shampoo?
Purple shampoo works best on blonde, bleached, silver, or highlighted hair. It neutralizes brassy and yellow tones. It’s ideal for maintaining cool, vibrant hair color and preventing dullness caused by oxidation or hard water.
How Often Should I Use Purple Shampoo For Best Results?
Use purple shampoo 1-2 times a week to avoid over-toning. Adjust frequency based on hair color and brassiness level. Overuse can cause a purple tint. Follow with a conditioner to keep hair hydrated and smooth.
Can Purple Shampoo Repair Damaged Hair?
Some purple shampoos, like Olaplex No. 4P, repair and hydrate while toning. They contain nourishing ingredients that strengthen hair bonds. However, purple shampoo mainly tones color; deep conditioning treatments are needed for severe damage.
Are Sulfate-free Purple Shampoos Better For Hair Health?
Yes, sulfate-free purple shampoos like L’Oreal EverPure are gentler. They clean without stripping natural oils, preserving moisture and color. Sulfate-free formulas reduce scalp irritation and maintain hair softness and shine over time.
Will Purple Shampoo Work On Gray Or Silver Hair?
Purple shampoo effectively brightens gray and silver hair by neutralizing yellow tones. It keeps cool tones vibrant and prevents dullness. Regular use enhances the natural shine and appearance of gray or silver hair.
What Ingredients Should I Look For In Purple Shampoo?
Look for violet pigments for toning brassiness. Salicylic acid helps exfoliate scalp buildup. Ingredients like rosehip oil and green tea extract provide hydration and UV protection. Avoid harsh sulfates and parabens for healthier hair.
Conclusion
Choosing the best purple shampoo can make a big difference in your hair care routine. These shampoos help remove unwanted yellow and brassy tones from blonde, silver, or highlighted hair. They also keep your hair looking fresh and vibrant longer.
Many options, like L’Oreal EverPure and Fanola No Yellow, offer gentle formulas that protect hair while toning. Others, like Olaplex No. 4P and Redken Blondage, add extra care with hydration and repair. Whether you want to brighten your color or maintain a cool blonde shade, there is a purple shampoo to fit your needs.
Remember to use it as directed to avoid over-toning. Regular use can help maintain your hair’s natural beauty and shine. Try one from this list to keep your hair looking its best every day. Simple care, great results.