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Best Violet Shampoo for Blonde Hair to Eliminate Brassy Yellow Tones

November 11, 2025

Blonde hair often turns brassy or yellow over time. Violet shampoo helps keep blonde tones bright and fresh.

Choosing the best violet shampoo for blonde hair can make a big difference. These shampoos use purple pigments to neutralize unwanted yellow or orange hues. They refresh bleached, platinum, silver, or highlighted hair. Many formulas also protect hair from damage and dryness.

Some popular options include John Frieda Violet Crush, L’Oreal Paris Brass Toning, Redken Blondage, and Olaplex Blonde Enhancer. Sulfate-free versions help maintain hair health. Whether your hair is light blonde or silver, violet shampoo keeps colors cool and vibrant. Using the right product regularly ensures your blonde stays bright without brassiness. This guide covers top violet shampoos to help you find the perfect match.

John Frieda Shampoo For Blonde Hair

John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum

The John Frieda 8.3 Ounce Shampoo for Blonde Hair, also known as Violet Crush Purple Shampoo, is ideal for individuals with bleached, platinum, or naturally blonde hair who want to maintain a vibrant, cool-toned look by neutralizing unwanted brassy yellow hues. If you struggle with yellow tones dulling your blonde locks, this shampoo is designed specifically to restore brightness and enhance your hair color.

Pros:

  • Effectively neutralizes brassy yellow tones for a fresh, cool blonde appearance
  • Contains a violet pigment that acts as a toner without the need for salon treatments
  • Suitable for bleached, platinum, and highlighted hair
  • Easy to use as a regular shampoo in your hair care routine
  • Produced by trusted brand John Frieda, ensuring quality and reliability

Cons:

  • May dry out hair if used too frequently without conditioning
  • Not suitable for non-blonde hair as it may cause unwanted color shifts
  • The purple color of the shampoo can stain light-colored towels or fabrics if not rinsed properly

The John Frieda Violet Crush Purple Shampoo is formulated with a violet pigment that counteracts yellow and brassy tones commonly found in blonde hair after bleaching or sun exposure. This feature helps maintain a fresh and salon-quality blonde look without having to visit a stylist frequently. Its gentle cleansing agents also ensure that hair is cleaned without stripping away essential moisture, although pairing it with a good conditioner is recommended to keep hair soft and hydrated.

Designed with convenience in mind, this shampoo fits seamlessly into your regular hair care routine. Its compact size of 8.3 ounces makes it travel-friendly, and the trusted John Frieda brand ensures consistent results. For best results, use it regularly to keep your blonde hair looking vibrant, cool, and free from dull, brassy tones, thus enhancing your overall hair appearance and confidence.

To buy this product, click here.

L’oreal Paris Sulfate Free Brass Toning Purple Shampoo

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

Ideal for individuals with blonde, bleached, silver, or brown highlighted hair seeking to neutralize brassiness and maintain vibrant, cool-toned locks, the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo is a perfect choice. Those who want a gentle, sulfate-free formula that preserves hair health while enhancing color will benefit most from this product.

Pros:

  • Sulfate-free formula is gentle on hair and scalp, reducing dryness and irritation.
  • Effectively neutralizes brassy and yellow tones for cooler, more vibrant hair color.
  • Suitable for multiple hair types including blonde, bleached, silver, and brown highlights.
  • Enriched with nourishing ingredients to keep hair soft and manageable.
  • Compact 6.8 Fl Oz size with convenient packaging for easy use.

Cons:

  • May require consistent use to see significant toning results.
  • Packaging may vary, which could affect user preference.
  • Not ideal for dark, non-highlighted hair as it targets brassiness in lighter tones.

The L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo is specially formulated to combat unwanted warm tones in light-colored hair by depositing purple pigments that counteract yellow and orange hues. Its sulfate-free composition ensures that hair remains hydrated and healthy, avoiding the harsh stripping effect commonly found in other shampoos. This makes it ideal for those who frequently color their hair and want to maintain a fresh, salon-quality look between treatments.

Beyond toning, the shampoo also delivers essential moisture and nourishment, helping to repair damage from chemical treatments such as bleaching and highlighting. Users will notice their hair feels softer, smoother, and more resilient. The compact size and trusted L’Oreal Paris brand make this shampoo a reliable addition to any hair care routine focused on preserving vibrant, cool-toned hair color.

To buy this product, click here.

Redken Blondage Color Depositing Purple Shampoo

Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz

The Redken Blondage Color Depositing Purple Shampoo is ideal for individuals with blonde, bleached, or highlighted hair who want to maintain vibrant, cool tones and eliminate unwanted brassiness. If you’re looking to enhance your hair color while protecting its health, this shampoo is designed specifically to meet those needs.

Pros:

  • Effectively neutralizes brassy tones with violet pigments.
  • Contains salicylic acid to gently exfoliate and remove buildup.
  • Formulated by trusted brand Redken, a part of L’Oreal Professionnel.
  • Suitable for frequent use without drying out hair.
  • Compact 10.1 fl oz bottle size perfect for travel or daily use.

Cons:

  • May deposit too much purple pigment if left on for too long.
  • Price is higher compared to regular shampoos.
  • Not suitable for hair colors other than blonde or lightened shades.

The Redken Blondage Purple Shampoo is formulated with a unique combination of violet pigments and salicylic acid, which work together to maintain a bright, fresh blonde look by neutralizing unwanted yellow and orange tones. The addition of salicylic acid helps to remove scalp impurities and product buildup, promoting a cleaner, healthier scalp environment for optimal hair condition.

Its gentle yet effective formula ensures that hair stays nourished and hydrated, preventing the dryness often associated with color-depositing shampoos. The convenient bottle size and trusted brand reputation make it a reliable choice for anyone wanting to extend the life of their blonde, bleached, or highlighted hair color while keeping it vibrant and fresh-looking between salon visits.

To buy this product, click here.

Joico Blonde Life Violet Shampoo

Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 10.1 Fl Oz

The Joico Blonde Life Violet Shampoo is ideal for individuals with blonde hair who want to maintain a cool, bright tone while eliminating unwanted brassiness. If you struggle with yellow or brassy hues in your hair and desire a vibrant, shiny finish, this shampoo is designed specifically to meet those needs. It’s perfect for those seeking a sulfate-free formula enriched with nourishing oils to protect and enhance their blonde locks.

Pros:

  • Effectively neutralizes brassy and yellow tones for cooler blonde shades
  • Boosts shine while maintaining hair health with Monoi and Tamanu oils
  • Sulfate-free formula that is gentle on hair and scalp
  • Suitable for regular use without stripping natural oils
  • Compact size: 10.1 Fl Oz bottle, easy to handle and store

Cons:

  • Might require consistent use to see significant toning effects
  • Specific to blonde hair tones; not suitable for other hair colors

The Joico Blonde Life Violet Shampoo features a unique violet pigment that targets and neutralizes unwanted yellow and brassy tones, keeping blonde hair looking fresh and vibrant. Its sulfate-free formulation means it cleanses without harsh chemicals that can dry out hair, making it an excellent choice for maintaining hair health and moisture. The inclusion of Monoi and Tamanu oils deeply nourishes and softens hair, enhancing the natural shine and smoothness of blonde strands.

Beyond just toning, this shampoo supports the overall appearance and strength of blonde hair by protecting it from environmental stressors and color fading. The easy-to-use 10.1 fluid ounce bottle offers convenience and control, making it a practical addition to any hair care routine focused on maintaining cool, bright blonde hair with a healthy, glossy finish.

To buy this product, click here.

L’oreal Paris Everpure Sulfate Free Brass Toning Purple Shampoo And Conditioner Set

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

The L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set is ideal for individuals with blonde, bleached, silver, or brown highlighted hair who want to maintain vibrant, cool tones while protecting their hair from brassiness. This set is perfect for those seeking a gentle, sulfate-free formula that nourishes and strengthens color-treated hair without stripping away natural oils.

Pros:

  • Contains a sulfate-free formula that is gentle on color-treated hair
  • Effectively tones down unwanted brassiness and yellow hues with purple pigments
  • Includes both shampoo and conditioner for a complete hair care routine
  • Helps maintain vibrant color and prolong the life of highlights
  • Enriched with nourishing ingredients that hydrate and strengthen hair
  • Suitable for all hair types with color-treated strands

Cons:

  • May not completely eliminate brassiness if hair is heavily damaged or over-processed
  • Strong purple pigment can temporarily tint very light or porous hair if left on too long
  • Price point may be higher compared to regular shampoos and conditioners

This L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set is designed with a unique formula that gently cleanses while depositing purple pigments to neutralize brassy and yellow tones. The sulfate-free composition ensures that hair remains soft and hydrated, avoiding the dryness and damage often caused by harsher cleansing agents. This makes it a great choice for maintaining the integrity of delicate bleached or highlighted hair.

The conditioner complements the shampoo by providing deep moisture and strengthening benefits, helping to repair and protect hair from daily environmental stressors. Together, they enhance the natural shine and vibrancy of blonde, silver, or highlighted hair, giving users a refreshed and salon-worthy look with every wash. The convenient size and packaging also make this kit an excellent addition to any hair care regimen focused on color preservation and healthy hair maintenance.

To buy this product, click here.

Paul Mitchell Platinum Blonde Violet Shampoo

Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 10.14 fl oz

The Paul Mitchell Platinum Blonde Violet Shampoo is perfect for individuals with light to medium blonde, silver, gray, or white hair who want to maintain a bright, vibrant hair color. If you are someone looking to banish brassiness and enhance the natural cool tones of your hair, this shampoo is an ideal choice for you.

Pros:

  • Effectively neutralizes yellow and brassy tones to maintain a cooler hair shade.
  • Formulated specifically for light to medium blonde, silver, gray, and white hair.
  • Contains a violet pigment that brightens hair and enhances shine.
  • Produced by the trusted brand Paul Mitchell, known for quality hair care.
  • Comes in a convenient 10.14 fl oz bottle, suitable for regular use.

Cons:

  • May not be suitable for dark hair colors or those without brassiness issues.
  • Some users might find the purple pigment leaves a slight tint if left on too long.
  • Price point can be higher compared to generic toning shampoos.

The Paul Mitchell Platinum Blonde Violet Shampoo is designed with a potent violet pigment that works to counteract unwanted yellow and brassy tones commonly found in blonde and gray hair. This helps maintain a fresh, luminous shade that enhances the hair’s natural brightness. The shampoo’s gentle yet effective formula ensures hair feels clean and revitalized without stripping essential moisture, making it suitable for regular use.

By incorporating this shampoo into your hair care routine, you benefit from its ability to not only brighten but also protect your hair’s integrity. The lightweight formula prevents dullness and promotes a healthy shine, leaving your hair looking vibrant and well-maintained. For those with silver or white hair, this product also helps in preserving the cool, crisp tones, ensuring your hair remains radiant and free from unwanted warmth.

To buy this product, click here.

Olaplex No. 4p Blonde Enhancer Purple Toning Shampoo

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

The Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo is ideal for individuals who have blonde, lightened, or grey hair and are seeking to maintain and enhance their hair’s color while ensuring it remains healthy and vibrant. This product is perfect for those who want to combat brassiness and achieve a more radiant hair tone, whether you have naturally blonde hair or have achieved your look through dyeing.

Pros:

  • Repairs damaged hair and strengthens hair structure.
  • Hydrates and moisturizes for softer, smoother hair.
  • Brightens blonde tones, enhancing overall appearance.
  • Suitable for all blonde, lightened, and grey hair types.

Cons:

  • May require multiple uses to see significant toning results.
  • Purple color might stain surfaces if not rinsed promptly.

The Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo features a unique formula that not only tones the hair but also provides significant repair benefits. It contains advanced ingredients that work to restore the internal strength of the hair, making it an excellent choice for those who have experienced damage from bleaching or frequent coloring. This shampoo goes beyond regular toning products by offering a dual-action approach that both enhances color and fortifies the hair.

Another remarkable feature of this shampoo is its ability to hydrate and moisturize the hair, ensuring that it remains soft and manageable after use. Unlike some toning shampoos that may dry out the hair, the Olaplex No. 4P is designed to leave the hair feeling silky and smooth. The purple pigment in the shampoo effectively neutralizes unwanted yellow tones, providing a cooler and more vibrant blonde shade. With regular use, users can expect their hair to maintain a salon-fresh look with enhanced brightness and improved health.

To buy this product, click here.

John Frieda Violet Crush Purple Shampoo And Conditioner Set For Blonde Hair

John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2

The John Frieda Violet Crush Purple Shampoo and Conditioner Set is a must-have for individuals with bleached, blonde, or platinum hair looking to maintain vibrant, cool-toned locks. If you’re someone who struggles with unwanted yellow tones and desires a salon-fresh look between visits, this product is designed for you. It’s ideal for those committed to keeping their blonde hair looking its best without the hassle of frequent salon trips.

Pros:

  • Effectively neutralizes yellow tones in blonde hair.
  • Enhances brightness and color longevity.
  • Convenient pack of 2 ensures you have both shampoo and conditioner for a complete care routine.
  • Trusted brand with a reputation for quality hair care products.

Cons:

  • May not be suitable for those with allergies to certain ingredients.
  • Requires regular use to maintain results.

The John Frieda Violet Crush Purple Shampoo and Conditioner Set is designed to neutralize yellow tones, providing a cooler, more vibrant blonde. The purple color of the shampoo is specifically formulated to counteract brassy hues, ensuring that your hair retains its intended shade. This feature is particularly beneficial for those with platinum hair, as it can easily lose its luster without proper care.

Beyond tone correction, this set also offers additional benefits such as improved hair brightness and manageability. The conditioning formula works to hydrate and smooth the hair cuticle, resulting in a softer, more touchable texture. Regular use of this set can help extend the time between salon visits, saving both time and money. John Frieda, a trusted brand, ensures that you’re using a quality product specifically tailored for your hair care needs.

To buy this product, click here.

Surface Hair Pure Blonde Violet Leave-in Toning Spray

Surface Hair - Pure Blonde Violet Leave-In Toning Spray - Tones, Brightens & Protects Hair - 9 fl oz

The Surface Hair – Pure Blonde Violet Leave-In Toning Spray is ideal for individuals with blonde or light-colored hair looking to maintain a bright, vibrant tone while protecting their hair from damage. This product is perfect for those who want to neutralize brassiness and yellow tones without the hassle of frequent salon visits. If you desire an easy-to-use, on-the-go solution that enhances your hair’s appearance and health, this leave-in spray is a great choice.

Pros:

  • Effectively tones and brightens blonde hair by neutralizing unwanted brassiness
  • Convenient leave-in spray formula for easy application
  • Protects hair from environmental damage and color fading
  • Lightweight and non-greasy, suitable for daily use
  • Compact size: 9 fl oz bottle, easy to carry and store

Cons:

  • May require frequent use to maintain desired tone
  • Specific to lighter hair colors, not suitable for darker hair
  • Some users may find fragrance or ingredients not ideal for sensitive scalps

The Surface Hair – Pure Blonde Violet Leave-In Toning Spray features a powerful violet pigment that works to cancel out yellow and brassy tones in blonde hair, resulting in a cooler, more radiant shade. This spray not only tones but also brightens hair, giving it a fresh, salon-quality finish. The leave-in formula means you don’t have to rinse it out, making it incredibly easy to incorporate into your daily hair care routine.

Beyond toning, this product offers protective benefits by shielding hair from environmental stressors that can cause fading and damage. Its lightweight and multi-dimensional formula ensure that hair remains soft, manageable, and vibrant without feeling weighed down. With compact dimensions of 8.6 inches in height and 2.0 inches in width and length, and weighing only 0.6 pounds, it’s convenient for travel or quick touch-ups throughout the day.

To buy this product, click here.

Oligo Professionnel Blacklight Violet Shampoo

Oligo Professionnel - Blacklight Violet Shampoo - Sulfate-Free Purple Shampoo for blondes - Vegan - Eliminate Yellow Tones - Refresh Faded Highlights - Argan oil - Hydrating Formula - 8.5oz

The Oligo Professionnel Blacklight Violet Shampoo is ideal for individuals with blonde or highlighted hair who are looking to maintain a vibrant, cool-toned look. If you want to eliminate yellow tones and refresh your faded highlights without harsh chemicals, this sulfate-free purple shampoo offers a gentle yet effective solution. Perfect for those who value vegan and hydrating formulas, this shampoo is designed to nourish hair while enhancing its natural brightness.

Pros:

  • Sulfate-free formula that is gentle on hair
  • Effectively eliminates yellow tones and brassiness
  • Hydrating formula enriched with Argan oil to nourish and soften hair
  • Vegan and cruelty-free ingredients
  • Refreshes faded highlights for a vibrant look

Cons:

  • Might require consistent use to maintain results
  • May not be suitable for non-blonde hair types
  • Smaller 8.5oz size may require frequent repurchasing for regular users

The Oligo Professionnel Blacklight Violet Shampoo stands out due to its sulfate-free and vegan formulation, making it a safe choice for those with sensitive scalps and environmentally conscious consumers. The addition of Argan oil provides deep hydration, preventing dryness and damage that often accompanies color-treated hair. This ensures your hair remains soft, manageable, and shiny with every wash.

Its powerful violet pigments work to neutralize unwanted yellow and brassy tones, leaving blonde and highlighted hair looking fresh and luminous. Regular use of this shampoo not only maintains the cool blonde hue but also extends the life of your color treatment. The compact 8.5oz size makes it easy to incorporate into your hair care routine, whether at home or on the go.

To buy this product, click here.

Frequently Asked Questions

What Does Violet Shampoo Do For Blonde Hair?

Violet shampoo neutralizes brassy yellow tones in blonde hair. It restores cool, bright shades and enhances shine. It’s ideal for bleached, platinum, or highlighted hair, keeping color fresh and vibrant between salon visits.

How Often Should I Use Violet Shampoo?

Use violet shampoo 1-2 times per week to avoid over-toning. Frequent use can cause a purple tint. Adjust frequency based on hair tone and brassiness level for best results.

Are Violet Shampoos Safe For Damaged Hair?

Yes, many violet shampoos are sulfate-free and gentle. Brands like Olaplex and Joico also hydrate and repair while toning. Always check for nourishing ingredients to protect damaged or bleached hair.

Can Violet Shampoo Work On Brown Or Silver Hair?

Yes, violet shampoos help neutralize yellow or brassy tones in silver, gray, and brown highlighted hair. They refresh faded color and add brightness to various hair shades.

What Ingredients Should I Look For In Violet Shampoo?

Look for sulfate-free formulas with hydrating oils like argan, monoi, or tamanu. Salicylic acid helps cleanse the scalp. Nourishing ingredients protect hair while toning brassiness effectively.

Conclusion

Choosing the best violet shampoo helps keep blonde hair fresh and vibrant. Each product on this list targets yellow and brassy tones effectively. Some shampoos add moisture while others protect hair color longer. Sulfate-free options are gentle and safe for daily use.

Regular use of violet shampoo maintains cool, bright blonde shades. Remember to pick a shampoo that fits your hair type and needs. Combining a good shampoo with proper hair care creates the best results. Your blonde hair will look shiny, healthy, and radiant with the right violet shampoo.

Try one from this list to reduce brassiness and enhance your hair’s natural beauty. Keep your blonde tones crisp and clean easily. A little care goes a long way for stunning blonde hair.

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